Various technical solutions, such as SAP HANA, enable companies to structure and analyze comments and statements using so-called sentiment analysis. This form of analysis provides enterprises with particular added value when new information is linked directly and immediately with business data, like current inventory levels. And that is exactly the unique selling point of SAP HANA. After all, with this SAP solution, it is possible to identify changing framework conditions and link them to the bigger picture.
Using a text index, the SAP technology recognizes criteria such as language, general comments, contents and the tonality of texts. Available information is then structured and rapidly classified. After that, every customer comment is broken down into its basic elements and evaluated.
More than ever before, enterprises from various sectors can make use of the analysis of publically available data to generate valuable knowledge that they can utilize to successfully realign their products and services. Q_PERIOR has been successfully supporting large corporations for years in the course of big data projects, and would be delighted to advise you on how you can yield the most useful findings from social media data. Get in touch with us now!