With the acquisition of the already well-positioned software solution Callidus Cloud SAP continues the strategy of further expanding its intelligent suite in the field of customer experience. At the annual SAPPHIRE NOW customer conference, the company announced that the solution includes Callidus Cloud which provides lead-to-money, sales performance management, configuration, pricing and offering solutions, with the Hybris and Gigya solutions bundled in the SAP CRM Suite C/4HANA.
The already well-known SAP Hybris portfolio includes:
At the end of 2017, SAP added Gigya to its portfolio, thereby expanding the SAP Hybris solution. Gigya enables the collection and management of customer data within the network. The highest priority is the protection of the privacy of the customers.
With Callidus Cloud, SAP is now supplementing its Front Office Suite with sales functionalities that will be integrated into Hybris Cloud for Sales in the coming weeks.
In addition to the existing features in the Sales Cloud, the following options should be added:
With the expansion of the proven Hybris portfolio, SAP continues its strategy of setting up the C/4HANA suite with the focus on customer engagement and experience with the newly introduced S/4HANA world.
In our eyes, Callidus Cloud and Gigya are useful additions to the SAP Cloud service portfolio. It is clear that in the future, SAP will expand more in this segment, making it a serious competitor, if not the leading provider of customer engagement solutions. Customers who already use SAP solutions should definitely consider favouring Hybris solutions over third-party vendors. Results are visible especially in the field of integration, savings potential and the possibility of reducing errors.
For many years Q_PERIOR has been a successful implementation partner for SAP Customer Engagement solutions. Our extensive industry experience and technological know-how provide in-depth expertise in this segment.
Do you have questions about C/4HANA solutions? Then feel free to contact us.