On-Demand Car Functions
The new revenue source for the automotive industry
ON-DEMAND CAR FUNCTIONS
The automotive industry is currently undergoing digital transformation. It is said that on-demand car functions (ODCF) in particular will be disruptively changeing the market in the near future. ODCF are add-on services that customers can book for their cars according to need and scope. Many of these functions will initially be available for free in new cars for a limited period of time. However, they will be subject to a fee after the trial period has passed. Automakers see extremely high potential here for generating new revenue.
“On-demand car functions will influence and change many areas of the automotive industry,” declares Oliver Wucher, Partner at Q_PERIOR. “When it comes to the integration of on-demand car functions, automotive manufacturers and suppliers face the challenge of professionally and technically implementing functions in an manner that is organizationally and economically sensible.”
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