SAP Cloud for Customer gives you the tools you need to perfectly align your sales and service processes – anytime, anywhere! The cloud solution was developed to meet the needs of your sales and service staff. The two modules Sales Cloud and Service Cloud are available anytime and anywhere and ensure more productivity through intuitive usability, allowing you to focus on what matters most: your customers.
Features
Sales planning and forecasting process in terms of expected sales and product volume over time.
Lead collection, qualification and distribution process with the goal of generating sales opportunities.
Sales opportunities creation, qualification and distribution process to generate and maintain a company-specific sales pipeline.
Create compelling customer experiences with SAP Marketing Cloud using detailed, real-time customer information and personalized omnichannel campaigns and measure your success to make your marketing more efficient.
Features
Customer segmentation process based on various attributes with the purpose of addressing the resulting target groups in campaigns.
Information gathering process for all events and interactions across different channels with the purpose of creating meaningful and complete customer profiles.
Planning process for all marketing activities at a glance such as budgets, programs, campaigns, and expenses with the purpose of achieving set marketing goals.
Creation of recommendation models that provide consumers with relevant recommendations across multiple sales channels. The logic of the recommendation models is based on a combination of algorithms.
Customer nurturing process where customers are prioritized, qualified potential buyers are handed over to sales, and success is monitored, fostering closer collaboration between marketing and sales.
Analysis process for all marketing data such as campaign success, customer profiles, or marketing planning data.
Get closer to the customer through SAP Field Service Management. Increase customer satisfaction and the efficiency of your service processes by receiving, planning, and completing repair, maintenance and installation orders quickly and easily. SAP’s Field Service Management helps you do this with intelligent resource and workforce scheduling, transparent communication with customers, and comprehensive self-service tools. All this helps shorten response times and increase customer satisfaction, boosting sales in the long term.
Features
Tracking process for products installed at the customer site. This includes installed assets, installation locations, configurations of installed assets, and object datasheets.
Service resource management process. This includes capabilities to leverage capacity and availability of service staff and third-party personnel as a basis for staff assignment and service planning as well as providing a problem and resolution database.
When switching to S/4HANA, CRM on HANA (S/4HANA Customer Management) gives you a set of essential features (activity, lead and opportunity management) to support your sales organization. This way you ensure that their sales processes continue to be supported with S/4HANA without any hiccups.
Features
Use of the familiar SAP CRM 7 interface so as to not disrupt established processes.
Sales support with sales pipeline features such as leads and opportunities
Customer management from a sales perspective is ensured
Together with you we will take a step-by-step approach to the future because one thing is for sure: The transformation to the perfect CRM system does not happen overnight. When it comes to aligning your CX strategy with the latest SAP technologies, there can be a lot of benefit in continuing to use and adapting an existing SAP CRM 7.x system as you transition, depending on the individual requirements of your company.
Features
Transfer of CRM 7.x functions into S/4HANA via CRM on HANA (CRM 2.0)
Continued use of familiar/trained functionality within your organization
Adaptation of your established CRM processes to the new possibilities with S/4HANA
Time efficiencies that allow for a detailed analysis using the new SAP CX technologies with a view to your existing processes and new possibilities and optimally preparing you for the transition
