Success Story: Digital Merchant Cockpit as SAP Cloud Platform solution

INTEGRATION OF PARTNERS INTO INTERNAL PROCESSES WITH SAP CLOUD PLATFORM SERVICES

SBB (Swiss Federal Railways) is constantly working to improve the shopping experience at train stations. Goals here include providing travelers with shorter waiting times while shopping by using need-based, efficient personnel planning for merchant shops. SBB now integrates shop partners into business processes and enables merchants to analyze sales and frequency data, which makes it possible to infer forecasts and compute KPIs.

In the past, traveler volume was measured at various counting points at the train stations. While that data did provide general information on the flow of passers-by, it was impossible to infer specific frequency data for the individual shops. Moreover, the data was not accessible to station merchants. The majority of SBB Real Estate’s business customers pay rent based on sale volume. The monthly sales reports were usually realized via postal mail or e-mail, which was then manually entered into the SAP core system by SBB employees. No uniform digital channel was available for this process, which meant it required a lot of coordination and ate up a great deal of time for the merchants.

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Our solution

The Merchant Cockpit jointly developed by SBB’s “Digitalization Management” program and Q_PERIOR is deployed at select train stations all over Switzerland. We believe it to be the only service of its kind.

The automated frequency measurement system that was already in place has now been enhanced to measure visitor frequency per shop. That data feeds directly into the new Merchant Cockpit. There, merchants can see information like visitor frequency charts for their shops broken down for certain times of a specific day, week, or month. In addition to current figures, both the preceding year’s figures and forecast values are provided so certain situations can be recognized, like when a higher volume of customers is to be expected. In addition to visitor frequencies, the Merchant Cockpit also visualizes past sales data per shop. With this combination, a shop operator can see the degree to which sales are dependent on frequency, enabling them to anticipate peaks so they can steer personnel and inventory planning more efficiently. Moreover, depletion rates indicate sales volume attained vs. potential customers. Various data sources are needed for live and forecast data. In addition to sales data, this includes anonymized data from station sensors that register the number of people entering and exiting. All of that data is converted using mathematical algorithms and pathway models and transferred into the Merchant Cockpit to offer a wealth of information.

The first release of the Merchant Cockpit was rolled out for select pilot merchants at the stations Basel SBB, Bern, Genève Cornavin, Lucerne, and Zurich Central Station. It is being enhanced on a continual basis in alliance with the merchants to add further functionalities. Onboarding is pending for further shops.

Q_PERIOR Approach

  • Analysis of business requirements and evaluation of the potential solution alternatives with various SAP Cloud Platform components.
  • Evaluation of various technologies for data replication from on-premises SAP core systems and further non-SAP systems in the cloud landscape
  • Definition of IT architecture and security & authorization concept for SAP Cloud Platform and HANA systems
  • Definition of service / API architecture and implementation of Merchant Cockpit services, including authorization verification
  • Conceptualization and realization of the requirements for “delegated user administration”
  • Evaluation and conceptualization of synergy / integration potential for the individual Merchant Cockpit applications in alternative cloud solutions.
Digitales Mietercockpit als SAP Cloud Platform Lösung
Roman Schmidt, SBB

“With the Merchant Cockpit, SBB is providing a unique platform to its shop operators. This makes a new level of service become possible thanks to the clever data networking. Simultaneously, processes that used to be performed manually are now completely digitalized.”

Roman Schmidt, Senior Project Manager – Director “Digitalization Management” program, SBB

Facts & Figures

Technical solution / components:

  • Backend layer: HANA 1.0 cloud database. Replication of SAP- (sales data, lease contracts, lease objects, business partners, etc.) and non-SAP-data (frequency data) in a central HANA database.
  • Service layer: Harmonization of raw data using calculation views and publication as web services (OData)
  • UI layer: Implementation of the HTML5 user interfaces via SAP UI5. Individual HTML5 applications have been implemented in SAP Fiori Launchpad.

Technologies used:

  • SAP Cloud Platform – Neo

  • SAP Cloud Identity Authentication (SAML2, OAuth2)

  • SAP HANA (Cloud)

  • SAP HANA (Cloud)

  • SAP Fiori Launchpad, UI5

  • SAP Landscape Transformation

  • SAP Smart Data Integration

  • SAP ERP / RE-FX

WE ARE THERE FOR YOU!

With Q_PERIOR, you have a strong partner at your side. We look forward to your challenge

2018-12-01T21:24:39+00:009. August 2018|