To create a modern digital customer interface, Q_PERIOR is working with Gothaer Health Insurance on a project to build and launch a healthcare app. Joseph Meiser of Gothaer discusses in an interview the role InsurTech has in the healthcare market.
Today's customers communicate using various mobile channels. They frequently research on comparative portals and they expect a high degree of individuality and excellent quality of experience. This gives companies – first and foremost insurance companies – new opportunities for increasing their sales. The prerequisite, however, is that sales, marketing and service all put the customer at the heart of their activities.
There are only two routes for insurance companies to take: impress your digital customers or lose ground on your competitors! A prestigious German insurance company therefore decided to invest significantly in online communication with its customers. Together with partner Q_PERIOR, the company implemented a modern, new customer portal which serves customers as the central point of contact.